The incredible momentum this regulation evolving industry has gained recently has seen a rise in the number of players in the game. Not only are consumers and sellers blasted with options, they are also receiving a lot of mis-guided information, be it intentional or not. Having an understanding of your product from seed to Certificate Of Analysis to final product and the ability to confidently relay that to your client will show that you are professional and not a ‘fly-by-night’ and give them the confidence to move forward with you as a trusted partner. Why would anyone buy something from someone who knew nothing about it? Arm yourself with the knowledge to succeed.